January 30

The idea for this boutique was born with the arrival of my first child. I remember my mother's words: "I want you to have your own business so you can experience every stage of your baby's life." That phrase stayed with me and became the spark that started it all.

From a young age, I always felt a special connection to fashion: high heels, runways, and the magic of being able to express who you are through what you wear. Creating styles was my favorite way to feel authentic.

When I became a mother, I understood how valuable it is to have the freedom to be present in every moment of their lives. That's why I decided to turn that dream into reality.

The name January 30 is much more than a date: it's my mother's birthday, a woman who, thank God, is still by my side, guiding and supporting me every step of the way. Choosing that name was my way of honoring her, thanking her for her words and her faith in me.

Now that I'm a mother for the second time, this project makes even more sense.
Enero 30 Boutique was born from the desire to combine what is most precious: family, time, and feminine elegance . It is a reminder of why we started and the love that inspires each collection.